From the Class-A appearance surface to the internal frame, from part split and parting to the tolerance chain, we use "mold-aware structural design" to shift mass-production risk forward to the drawing stage—delivering 3D digital models, 2D engineering drawings and DFM review reports ready for mold making.
We are not a pure design firm, but a structural team with our own molds and injection-molding lines—every rib and every snap-fit is drawn to standards that allow moldability, mass production, and assembly.
Structural and mold engineers review under one roof; parting surfaces, slide positions, ejection layout, and gate locations are confirmed before drafting, avoiding "can be drawn but not moldable."
Wall-thickness uniformity, draft angles, sink-mark and weld-line positions, ejection interference, and boss sink—each is cleared at the 3D stage, significantly reducing later mold and drawing revision costs.
Structural schemes are simultaneously validated for moldability with Moldflow and for drop/strength with FEA; simulation results feed back into the structure, forming a 'design–simulation–improvement' closed loop.
Key fits are calculated segment by segment along the dimension chain; fit clearance, step, and flatness are annotated per GD&T, achieving assembly right the first time and reducing on-site fitting and selective assembly.
The structural solution simultaneously gives material suggestions (ABS/PC/PC+ABS/PA+GF/TPE, etc.), weight estimation, and per-unit cost range, so the design lands within budget from the start.
3D models, 2D engineering drawings, exploded assembly drawings, BOM lists, DFM reports, and material & surface-treatment recommendations are delivered together in one package, ready for tooling or quotation.
Complete structural development capability covering appearance, structural, connecting, and functional parts, adapted to consumer electronics, automotive interiors, medical, and smart home.
Undertake industrial-design Class-A surfaces and CMF schemes; perform surface extension, parting-line design, step and fillet (R) treatment, balancing appearance quality with injection-molding feasibility.
Positioning and fixation structure design for PCB/battery/motor/screen, including space stacking (stack-up), wiring channels, and thermal/ventilation layout.
Design of snap-fits, undercuts, hooks, studs, heat-stake posts, and ultrasonic welding lines; back-calculate cantilever thickness and undercut amount from insertion/retention forces.
Silicone ring / foam / dispensing / two-shot overmolding sealing solutions; compression ratio and groove dimensions are back-designed per IP54–IP68 targets.
Pre-insert nuts / terminals / bushings; TPE / TPU two-shot overmolding soft-touch design, reducing post-assembly steps and connection failure risk.
While meeting strength and appearance requirements, reduce wall thickness, optimize ribs and material removal, lower part weight and molding cycle, directly compressing per-piece cost.
A ten-step standardized chain from product definition to mass-production support, with clear deliverables and review milestones at each step; progress and risk are traceable throughout.
PRD / Appearance Concept
Stack-Up Layout
UG/SolidWorks
Parting Line Definition
Manufacturability Check
Mold Flow + FEA
3D Printing / CNC
GD&T Annotation
Tooling Data Freeze
Design Changes & Optimization
One structural development delivers a full set of engineering documents ready for tooling, quoting, and quality control.
Native formats (PRT/SLDPRT/CATPart) + common formats (STEP/IGES/X_T), including the complete feature tree, editable.
Includes key dimensions, tolerances, datums, GD&T geometric tolerancing, surface treatment, and appearance grade requirements, in both PDF + DWG.
Wall-thickness cloud map, draft check, sink-mark risk points, weld-line location, parting and ejection scheme, risk level and improvement suggestions.
Part hierarchy, assembly sequence, torque/insertion force requirements, and mistake-proofing design notes—facilitating production-line and customer reviews.
Part number, material grade, color, surface treatment, supply method (in-house / outsourced), estimated weight and usage.
Step-by-step calculation of critical fit dimension chains, including worst-case and statistical results, outputting assembly clearance and step-gap predictions.
Resin selection comparison (mechanical / weather resistance / flame retardancy / odor), mold steel recommendations, and surface treatment (spraying / plating / texturing / high-gloss) solutions.
Combining part weight, cycle time, cavity count and machine tonnage to provide per-unit cost ranges and rough mold cost, facilitating project decisions.
Fully compatible with mainstream CAD / CAE platforms; accepts customer data in any format and produces drawings per customer corporate or industry standards.
| Specification Item | Senrui Design Standard | Notes |
|---|---|---|
| Wall Thickness Design | General parts 1.5–2.5 mm, with uniform transition. | Keep wall-thickness difference within ±20% to avoid sink and warpage; transition thick-to-thin at a 3:1 gradient. |
| Draft Angle | Appearance face ≥1°; textured face ≥1.5°–3°. | Increase draft with depth for deep cavities and long ribs to prevent scuffing and ejection deformation. |
| Ribs | Rib thickness ≤ 60% of main wall; height ≤ 3× wall thickness. | Add R at the root to avoid sharp-corner stress concentration and surface sink marks. |
| R Radius | Inner R ≥ 0.5 mm, outer R = inner R + wall thickness | Eliminate stress concentration; improve melt flow and ejection. |
| Screw Boss / BOSS | OD ≈ 2× bore; wall thickness ≤ 60% of main wall. | Add sink-proof design at back (coring / cross ribs); add R at bottom. |
| Hole Position & Edge Distance | Hole edge distance ≥ bore; hole-to-edge ≥ 1× wall thickness. | Avoid weld lines on load-bearing and appearance areas |
| Snap-Fit Design | Undercut 0.5–1.2 mm; cantilever length/thickness ratio 5–10 | Back-calculate from PC/ABS allowable strain to ensure no fracture after repeated mating. |
| Tolerance Annotation | GB/T 14486 MT class, or customer's enterprise standard. | Assign tolerances individually to key dimensions; general dims per class uniformly. |
Below are representative structure-development project types (examples, not specific customers), demonstrating cross-industry structure design capability.
Four-piece structure of top/bottom shells + mid-frame + screen bracket; hybrid snap-fit + screw assembly; passes 1.5 m drop; wall thickness 1.8 mm, overall weight reduced 12%.
PC+ABS paint-free high-gloss trim + TPE soft-touch overmolding; materials are selected per VOC and weather-resistance requirements, and steps and mating surfaces are controlled within 0.3 mm via tolerance chains.
S136 mold steel paired with medical-grade PC, IP65 sealed structure (silicone ring compression rate 20%), resistant to alcohol wiping and high-frequency disinfection.
PA+GF frame + ABS housing, integrating motor vibration damping, water-channel sealing, and cooling air ducts; assembly part count reduced from 14 to 9.
The value of structural design ultimately shows in first-time mold success, first-time assembly, and mass-production yield. Typical project statistics are below.
Design Lead Time Achievement Rate
Tooling Data Frozen at Once
Repeat Customer Rate
Note: the above are typical project statistical ranges; actual results vary with product complexity, appearance grade, and frequency of customer-change requests; formal projects follow the reviewed and confirmed delivery checklist.
From single-point support to design + tooling + mass-production full package, flexibly matched to your project stage and internal resources. Click tags to view details.
The client provides the product definition and appearance scheme (or only a requirements description); we complete all work from conceptual structure to tooling-ready data and deliver the full set of engineering documents.
New product developed from scratch, client has no structural team, appearance set but lacks engineering execution.
3D models + 2D drawings + DFM report + BOM + assembly drawings + material and cost recommendations.
Simple parts 7–10 working days; complete machines 15–30 working days (depending on part count and appearance grade).
The customer already has a 3D model but it suffers from molding defects, assembly difficulty, insufficient strength, or high cost. We provide targeted optimization and deliver an improvement report.
Recurring trial defects, low mass-production yield, unit cost to be reduced, customer demands weight reduction.
Wall-thickness equalization, rib relocation, gate position adjustment, boss anti-sink, clip mechanics recalculation, material removal for weight reduction.
Optimized model + before/after comparison report (defects / gram weight / cycle / cost).
Review only, no structural changes: before the customer's digital model goes to tooling, we issue an independent third-party perspective DFM review report that clarifies risks upfront.
The customer has its own structure team and needs a manufacturing-side review; or wants unified specs before quoting across multiple mold shops.
Wall thickness / draft / shrinkage / weld line / demolding interference / parting feasibility / cavity count and machine matching.
Report in 2–5 working days, including risk level and improvement priority ranking.
From structural design all the way to mold and injection molding mass production, with single accountability and minimal interfaces; design changes and mold-trial issues are resolved internally in a closed loop.
| Comparison Dimensions | Structural design + turnkey molding (Senrui) | Design & Tooling Outsourced Separately |
|---|---|---|
| Responsibility Boundary | Single Point of Accountability | Design and Mold Maker Blame Each Other |
| Mold / Drawing Change Response | Internal Kickoff Same Day | Cross-company communication, long cycle |
| DFM Depth | Parting line and ejection confirmed before drafting | Problems found only at mold stage |
| Mold Trial Issue Diagnosis | Design / Mold / Process Joint Review at Same Plant | Hard to Define Responsible Party |
| Total Cost | Reduce mold revision and rework losses | Low per-item quote but high hidden costs |
| Project Cycle | Design and Material Prep in Parallel, Overall Shorter | Serial waiting, stacked cycles |
Provide structural engineering resources on a man-month or project basis, participating in customer internal reviews, following up on molds and mold trials, as an extension of the customer's engineering team.
Client's peak project period lacks manpower; needs manufacturing-end engineers to follow the project long-term.
Remote weekly meetings + data collaboration, or on-site as needed; supports customer enterprise standards and customer PLM workflows.
By man-month or by milestone; start after both parties sign an NDA.
The roots of many mass-production problems are planted at the drawing stage. The table below lists the most frequent pitfalls in structural design and our standard practice.
| FAQ | Root Cause at Structural Level | Design Countermeasure | Mass Production Support Measures |
|---|---|---|---|
| Sink Marks on Appearance Surfaces | Bosses and ribs too thick, back-side wall thickness buildup | Reduce rib thickness to 50–60% of main wall; hollow the stud back or switch to cross ribs. | Extend hold, optimize gate location and hold curve. |
| Product Warpage & Deformation | Uneven wall, one-sided ribs, uneven ejection stress. | Uniform wall thickness, symmetric ribs, add anti-warp ribs. | Balance cooling channels; adjust ejection and cooling time. |
| Snap-Fit Fracture / Assembly Failure | Cantilever too short/thick, undercut too large, no R at root. | Back-calculate length-to-thickness ratio 5–10 from allowable material strain; add R≥0.3 mm at the root. | Keep weld lines off the clip root; verify insertion/extraction force. |
| Sharp Corner Cracking | Inner R of 0 causes stress concentration | Add R≥0.5 mm to all internal corners; increase to 1 mm+ in load-bearing zones. | Drop/strength simulation review of max principal strain |
| Demolding Drag / Ejector Whitening | Insufficient draft angle, high deep-cavity clamping force | Appearance surface ≥1°, textured surface ≥1.5°, deepen to 2–3° for deep cavities. | Mirror polish + nitriding to cut friction; enlarge ejector-pin area. |
| Assembly Step / Uneven Gaps | No dimensional chain calculation; tolerances marked arbitrarily | Worst-case tolerance stack-up for key fits; allocate the tolerance budget. | First-article CMM verification, mold-side fit-grinding correction |
| Weld Lines in Load-Bearing / Appearance Areas | Gate Location & Hole Layout Not Coordinated | Adjust hole/rib position, or revise the gate plan with the mold side. | Moldflow verifies weld-line location and gas marks. |
| Seal Failure / Water Leakage | Groove size and compression rate mismatch; press-point spacing too large. | Design grooves to the IP target, compression 15–25%, sealing-point spacing ≤30mm | Seal selection verification + full-unit air/water tightness test. |
A Non-Disclosure Agreement (NDA) can be signed before any structural development project begins. Product definitions, appearance concepts, and technical materials provided by the customer are used solely for the project; the intellectual property of any new structural 3D models, engineering drawings, and design documents we develop for the customer belongs to the customer as stipulated in the contract. Project data is stored in isolated partitions and accessed by project-based authorization, and upon project completion is returned or destroyed per the customer's request.
Questions you may have about structural design cooperation.
Yes. This is the most common starting point. We first confirm requirements and specifications (dimensional envelope, internal component list, assembly method, cosmetic grade, target cost and certification requirements), then produce a conceptual structure proposal and stack-up layout; after customer approval we move into detailed modeling. If even the appearance design is not yet defined, we can also start with a structural feasibility proposal based on functional requirements.
The cycle is directly tied to part count, appearance grade, and functional complexity: a single simple structural part typically yields a first draft in 7–10 business days, and a full-unit project in 15–30 business days. Fees are assessed by part count and engineering effort; if tooling and mass production follow at Senrui, the design fee can be offset by an agreed ratio. The formal quotation prevails.
The main 3D platforms are UG NX and SolidWorks, and we can also handle CATIA, Creo, and Inventor data; generic formats supported include STEP/IGES/X_T/STL/Parasolid. We prioritize the customer’s native format to preserve the feature tree and avoid losing parametric editability after conversion; if only intermediate formats can be provided, we rebuild editable features.
Yes, and we strongly recommend it. The standard process includes three formal review gates: concept design review, 3D structure review (including DFM), and pre-drawing freeze review. At each gate we provide annotated 3D views or lightweight models (viewable in a browser); the next stage begins only after customer confirmation, avoiding directional rework.
Yes. Before finalizing the structural design, we use Moldflow to verify moldability (filling, weld lines, warpage) and FEA to verify mechanical performance (drop, small-ball impact, press strength). The two types of simulation results feed back into structural improvement, forming a closed loop. Simulation services can also be commissioned separately; see the 'FEA Structural Simulation' page for details.
Not mandatory. Structural design can be delivered as a standalone service; after receiving the full data set, customers may choose their own mold maker. Of course, if mold making and mass production are done together at Senrui, the design–mold–trial communication chain is shortest, with the fastest response to mold changes and design revisions, and typically lower hidden costs.
Whether you have only an appearance drawing, a competitor sample, or an old model that needs optimization, we can provide an implementable structural solution. Send your requirements to get a free preliminary assessment and structural feasibility judgment.